emerging marketplace startups
B2B SaaS Marketing Strategy for Marketplace Startups
Cyrus Nair
Columnist · · 12 min read
Before buyers are ready to move, thought leadership becomes the default choice they pick first.
Buyers decide 81% of deals before evaluation starts—here's how to own their attention first.
Thought leadership drives category adoption by moving buyers from unawareness to conviction.
Acquire sellers first through content that solves their problems, not yours.